Projetos English | 2A2 MARKETING & EVENTOS

BioFach Brazil & BioFach América Latina Projects

Planeta Orgânico / 2A2 promoted and organized, from 2003 to 2010, the Biofach América Latina and ExpoSustentat Fairs, in partnership with Nuremberg Messe.

Planeta Orgânico promoted and organized more than 100 seminars in Brazil and in the following countries: Argentina, Bolivia, Chile, Costa Rica, Ecuador, Paraguay, Peru and Uruguay. The project was initiated through a public-private partnership (PPP) with the German development bank DEG. In addition to the fair, conference, workshops, international matchmaking and export / import projects were held throughout the event.

The international network of contacts cultivated for more than a decade has allowed the construction of a qualified database that can be optimized in strategic planning.


Green Rio

Since its first edition in 2012, when it was recognized as a Rio + 20 side-event, Green Rio has established itself as the bioeconomics business platform. Fair, conference, national and international matchmaking workshops, pitch / biostartups occur simultaneously at Green River.

In 2018, the growth of the event, German delegation with 32 people and German booth promoting bioeconomy consolidate Green Rio as Green Economy marketplace.


Green Latin America Bioeconomy

On February 13, 2018, the Green Latin America Bioeconomy Workshop was held at the Shanghai Room of the Nuremberg Convention Center, organized by the Planeta Orgânico with the support of GIZ, the Itaipu Technological Park and the Secretariat of Family Agriculture and Agrarian Development. The Shanghai Room was filled with 92 people who had the opportunity to see the presentations of 18 speakers who dealt with various topics of Bioeconomics, considered by many to be the economy of the 21st century.


Amazonian Forest Based Cosmetic Project

The Amazon has been a source of inspiration for launches in the cosmetics market, due to the richness of its biodiversity, the exoticism of its products and the stimulating factor for sustainable development.

It is a unique moment for the Amazon region since this demand allows the development of an entire productive chain in the sector, creating opportunities throughout the process and mobilizing the MPE.

Brazil has already developed a legal framework for access to genetic heritage, including protection and access to associated traditional knowledge, benefit sharing and access to technology and technology transfer for its conservation and use. The legal framework that regulates it is a Provisional Measure, based on the Convention on Biological Diversity.

The Brazilian Industry of Personal Hygiene, Perfumery and Cosmetics presented an average annual growth of 10.5% in the last 15 years. In 2015 the projection for the Brazilian market of Personal Hygiene, Perfumery and Cosmetics consumption is US $ 50.5 billion and in China, US $ 33.7 billion.

Faced with a promising market it is necessary that the base of the productive chain is organized, otherwise it will not be possible to plan and design growth in this market.

This was the interest of Sebrae in the last years (2007-2010) when the Non-Logging Forest Products Structuring Project in the Amazon was developed, which resulted in the study of the production chains of Açaí, Babaçu, Cat’s Claw, Andiroba, Chestnut of Brazil and Copaíba.

All the processes involved in the chain were mapped, making it possible, through the results achieved, to know all the phases to reach the production process of these species and therefore of the raw material. it was in the interest of the project to research the characteristics of the oil and its qualities.

Through the Forest Based Cosmetic Structure of the Amazon, SEBRAE will achieve greater knowledge of the limiting aspects of the Amazonian cosmetic chain, enabling a more efficient performance, promoting improvements to the MPE of this segment, encouraging the development of the sector in a sustainable manner through social inclusion , the stimulation of entrepreneurship and technological innovation in the Amazon.

This project addresses the current mission of Sebrae, which is to promote the competitiveness and sustainable development of micro and small enterprises and foster entrepreneurship.

Through the generation of information, studies and results, the managers will have a more comprehensive view of the different aspects developed in the medium and small companies and, from then on, will be able to attend the MPE within an updated contextualization for the cosmetics industry in the Amazon.


Healthy School Food Project

School food has become a major issue in Brazilian society. The increase in obesity and the evidence that eating habits during childhood impact a person’s health throughout their lives has led to changes in public policy and food supply chain for snacks and canteens. In this way, the school is an essential environment for quality products with sustainable criteria to be included in the meals. There are actions underway in Brazil in a variety of ways, from community gardens to national impact programs. However, they need to have greater visibility, making them known through mass communication and the digital resources that currently exist. This will allow them to be replicated and improved.

One of the objectives of this proposal is the integration of these actions through a program in the State of Rio de Janeiro, which is the region to be served. The lack of criteria for a healthy school feeding needs to be worked from the Brazilian perspective, creating indicators that favor this analysis. These actions will also promote the local development of municipalities in the State of Rio de Janeiro, through the articulation of producers and municipal governments in the purchase of healthy and sustainable products. Mobilizing the different stakeholders from both the food production chain and from public procurement strengthens the need for an integrative and statewide project. Family farming, small and medium-sized enterprises are of special importance and will be the focus of the Healthy School Feeding project.

As part of a visibility plan, the municipalities that best meet these indicators and with success in their public purchasing policies should be recognized by society. Green Rio has been established as one of the main events in the area of ​​sustainability and socio-environmental responsibility. Created during Rio + 20, the event will have its fifth edition in 2016 in Rio de Janeiro and will serve as the apex of the project. On the occasion, there will be the delivery of the Healthy School Feeding Award RJ.